Faerdom: Now, As Ever
Exhibition audio description guide with transcripts
About this guide
This is an audio guide to Faerdom: Now, As Ever, an exhibition of work by Fromm Studio.
I’m Olivia Ahmad, I’m the curator of the exhibition. I’m a woman in my 40s of South Asian and White heritage with shoulder-length brown hair. I’ll be reading this guide.
The guide is recorded in 13 separate parts. Each part is up to x minutes long.
The first part is an introduction to Fromm Studio and the exhibition’s themes.
The other parts introduce the three exhibition sections and a selection of the works displayed in each.
You can navigate through this guide from its webpage, or by using the QR codes on the panels at the beginning of each exhibition section.
Introduction
Faerdom: Now, As Ever
Fromm Studio is the partnership of two creators: Vince Ibay and Jessica Miller. After graduating from art school, they started working together in 2022. From their studio in London, they create three-dimensional virtual worlds, characters and animation. Their work brings together their research and love of folklore, history and popular culture.
Fromm Studio make their work by blending different physical and digital making processes.They use drawing, ceramics, photogrammetry, motion capture and 3D printing.
Fromm Studio have referred to their combination of digital and traditional processes, and historic and contemporary references as, quote, “new traditional.”
As Fromm Studio, they’ve made brand campaigns, music videos and editorial illustration. Faerdom is their ongoing personal project, an alternative world where they explore our relationship with digital technologies and online cultures.
This exhibition is the latest iteration of Faerdom. It combines four animations and a sculptural work made between 2024 and 2025, and a series of new sculptures, animations and prints made for this exhibition.
In the works on display, Fromm Studio draw on folklore, history and ancient cultures to comment on our evolving and sometimes fraught digital world. Their work asks whether our oldest stories could help us imagine a more hopeful future together as we encounter powerful artificial intelligence, online surveillance and polarised social media.
Fromm Studio introduce the exhibition by saying, quote:
“There’s something reassuring about ancient churches, monuments and ruins. They have seen empires come and go, fashions change and generations worry about many of the same things we do.
Magic and folklore can also uplift us. At a time when our world can feel stark and polarised, the faerie world offers a grey area where mystery can exist – a space for imagining alternatives.” End quote.
