Now, As Ever

“There’s something reassuring about ancient churches, monuments and ruins. They have seen empires come and go, fashions change and generations worry about many of the same things that we do.

“Magic and folklore can also uplift us. At a time when our world can feel stark and polarised, the faerie world offers a grey area where mystery can exist – a space for imagining alternatives.”

- Fromm Studio

Our digital landscape is evolving fast. Algorithms track our likes and dislikes. Powerful artificial intelligence is at our fingertips. What could it mean for us?

In this uncertainty, Fromm Studio look to folklore, history and ancient cultures for perspective.

Faerdom is their imagined realm, a place where they explore connections between the past and our online lives. In this series of animated and sculptural works, Fromm Studio ask if our oldest stories can help us imagine a hopeful future.