In the early 1960s, Jacqueline Ayer founded textile and garment company Design Thai, funded by IBEC (International Basic Economy Corporation) under Norman Rockefeller.

The first printed fabrics were inspired by ancient Thai designs from carvings, temples, porcelains, and printed cloths in the vaults of the National Museum Bangkok. Design Thai opened a shop in Bangkok in 1962, and expanded to offer a line of ready-to-wear clothing.

In the years that followed, Design Thai went from strength to strength, opening branches in New York and Hong Kong.