Rice farming
FOR A VIETNAM TEN TIMES MORE BEAUTIFUL, 1980
Between the 1960s and 1990s, more than fifty designers worked at OSPAAAL (the Organisation of Solidarity with the People of Africa, Asia and Latin America). Based in Cuba, they made magazines and posters that were sent around the world. Their aim was to promote radical political ideas. Many of their posters celebrate socialist revolutions and liberation movements from the Global South. President Hồ Chí Minh promised that a country “ten times more beautiful” would be rebuilt after the destruction caused by the war between North Vietnam and South Vietnam, allied with the U.S.A. (known as the ‘Vietnam War’ and ‘War Against the Americans to Save the Nation’).. This posthumous portrait of the leader pictures Vietnamese citizens in the socialist realist style used in propaganda posters from the Soviet Union and People’s Republic of China.
Content warning: weaponry
Jacqueline Ayer, Untitled (Rice planter, Himi), c. 1973
Jacqueline Ayer (1930–2012) had a career that spanned many creative fields. She began as a fashion illustrator, and later turned her hand to children’s books, textiles and garments, as she worked in New York, Paris, London, Bangkok, Hong Kong and across India. This drawing was used as one of the final illustrations printed in Ayer's publication Oriental* Costume (1974). *The term ‘oriental’ has colonial and racist origins. It was established during a period when European powers took political control of other countries and defined non-European cultures as ‘inferior’ to their own. ‘Oriental’ was commonly used in English-speaking countries until the late 20th century to group together people, culture and places in Northern Africa, East Asia and Southeast Asia, as well as objects thought to have originated in these areas. The term has been widely rejected today as it exoticizes and ‘others’ these diverse cultures. Ayer used the term here to collectively refer to modes of dress from Cambodia, China, Japan, Mongolia, Nepal, Thailand and Tibet.
